Download and save the zipped file to your computer. Extract all files from the zipped folder into a folder or location you can easily access. It contains the individual files of your data— photos, videos, and web-based content. Double click to open the Messages file in your browser to make sure all the content you want is there. Click on the Browse button. Sadly you can't upload stuff like this to Facebook itself.
Share Share Tweet Email. Related Topics Answers. MakeUseOf Articles Published. Subscribe to our newsletter Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals! For more information, check out our privacy policy. Written by Carly Stec CarlyStec. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. With more than 2. The trouble is, with both an investment of time and money on the line, there's not much room for oversight.
To help, we've put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you're tapping into the right audience with the right ad at the right time. Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:. Facebook's Ad Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.
Upfront, the dashboard highlights an estimate of how much you're spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results.
Key numbers like reach, frequency, and cost are readily available, making reporting on performance a no brainer. This is because you can't run ads through personal profiles. Once you log into the Ads Manager, you'll see a performance dashboard where all of your campaigns, ad sets, and ads will be listed including the results they've driven for your Facebook page.
Unless you've already created an ad for your Facebook page, this dashboard will be empty. To create a new campaign, ad set, or ad through the Facebook Ad Manager, tab over to the type of ad you want to create and click the green "Create" button to far left of these ad types, as shown below.
You can see from this screenshot that we're currently set to create a new campaign. Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will prompt you to choose an objective for your campaign:. There are 11 different objectives to choose from.
The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store. By choosing one of these objectives, you're giving Facebook a better idea of what you'd like to do so they can present you with the best-suited ad options. As shown in the screenshot above, Facebook's ad options include:. Let's say, for sake of this blog post, you're looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you're looking to promote.
If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to keep track of traffic and conversions from this ad. Once selected, Facebook will then display the ad option that makes the most sense in terms of achieving this objective. Don't forget to download the Facebook Ads Checklist and save it for Facebook ad campaign best practices.
Your next step is to configure your target audience -- you can do this for each ad set that belongs to the same campaign. If you're just starting out with paid advertising on Facebook, it's likely that you'll have to experiment with several different targeting options until you reach an audience that fits just right. To check your link, hit Preview. Using a link to post a PDF works with group, fanpage, and personal Walls, as well.
The only difference is that you have to post the. The second option we were able to find, while a bit more technical, was more visually appealing than using a link:. It will let you embed any type of code you want, including code for a PDF, and can be used for any Facebook app page.
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